I received this book for free from NetGalley in exchange for an honest review. This does not affect my opinion of the book or the content of my review.
Published by St. Martin's Press on September 3, 2013
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How people perceive you at work has always been vital to a successful career. Now with the Internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself effectively has become absolutely essential. No matter how talented you are, it doesn’t matter unless managers can see those talents and think of you as an invaluable employee, a game-changing manager, or the person whose name is synonymous with success. So, how do you stand out and get ahead?
The subtle and amazingly effective art of self-promotion is the razor-thin difference between success and failure. By drawing on exclusive research on the modern workplace and countless interviews with the most dynamic professionals, career guru and founder of Millennial Branding Dan Schawbel’s Promote Yourself gives you the new rules for success, and answers your most pressing questions about your career:
* What are managers really looking for?
* What do you do if you're stuck at work?
* How do you create a personal brand for professional success?
* How do you use social media to propel your career?
Promote Yourself frees you from the outdated rules for getting ahead and lays out a step-by-step process for building a successful career in an age of ever-changing technologies and economic uncertainty. By basing your personal brand on the rock-solid foundation of hard, soft, and online skills that are essential to get the job done right and by knowing exactly what managers value, Schawbel provides you with the unique skills and message that you’ll need today and for the rest of your career. Promote Yourself: The New Rules for Career Success is the definitive book on how to build an outstanding career.
This book was so full of information it had my reaching for a pen and paper to make notes as I was going along. While it’s targeted at moving up/sideways in a company after you’ve already got the job the advice is sound in a lot of other ways and made me spend some time thinking. Personal branding is a lot more important than a lot of us may think! In some ways I’m lucky that my name isn’t that common, after all, if you do a Google search for me you will find me quite easily. On the other hand, it does mean that I need to spend a lot of time assessing what a search for me reveals—awkward photos on Facebook, for example, or short stories of mine plastered around the Internet.
Of course, that’s only a small snippet of what this book touches on. It talks about discovering and creating your personal brand, learning what it is that managers want (because it’s not always what an employee thinks they want) and how to build up a networking and mentoring relationship with others. And we aren’t just told about all of this, instead we are also presented with real life examples of where the author or his colleagues and friends have put these into effect. Which is more important, hard skills or soft skills? And how can you promote yourself without being that conceited jerk everyone hates? And what about social media?
Like I said, I wound up taking notes and spending a lot of time considering my own personal brand and how to develop that. This is the kind of thing I wish they would teach in school because it is that important in today’s digital world. However, this definitely seems targeted at people who work in an office of some kind, as opposed to manual labor, retail, etc. Or maybe it’s just that I can’t see how building your brand can help too much in that occupation. I don’t know. Either way, this book definitely provided the impetus I needed to start working on my brand, and it gave me the tools and the ideas on where and how to start. You can’t go wrong with that! I highly recommend this book to anyone interested in the idea of branding themselves, or wants to learn how to get ahead and find success in business.